A rural survey conducted in 2015-16 by NABARD (National Bank for Agriculture and Rural Development) which mentioned that the average landholding size of a farmer had shrunk. One out of every three farmers had a land parcel smaller than one hectare and only 13% of agricultural households at the time actually held plots bigger than 2 hectares.
Small farmers faced many challenges, the prime among them being the lack of access to consumer demand, and the sub-optimal yield due to lack of resources or knowledge on precision farming techniques.
And so, in 2018, the four Bengaluru-besties pooled in their collective skill, expertise, and vision, to set up 'Clover', an agri-tech start-up that aimed to farm in an unconventional and sustainable manner. Clover started out with 60 small-scale farmers spread across 70 acres around Bengaluru and Hyderabad. It specialised in helping small farmers produce high-quality perishable crops with steady demand.